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‘Data’ is the underlying strength of any business. It maybe a telecalling company, sales calling, lead generation, operations, or HR recruitment agency, data is the base and initial process for all the business activities. Similarly, data defines the velocity, experience and growth of the company. Data is required for the surveys, to qualify the needs, connect with the relevant prospects, nurture the clients and prospects by sharing knowledge about the services.

Therefore, the faster the quality data, the better the infrastructure. Typically, millions of transactions on day-to-day basis are carried by traditional RDBMS, whereas, modern contemporary-based technologies and solutions like NoSQL to Big Data and cloud have provided the option of data storage.

Different technologies play a vital role to capture various data:

•   RDMS - Traditional and tabular and columnar structure of data storage


•   NoSQL - Semi-structured data format


•   Big Data - Unstructured data