Lead to Market Training


Lead to Market offers an entire line of training solutions in both telesales and client service skills for agents and supervisors of inbound and outbound call centers. Our training has been designed and developed by trainers with real-world call center management expertise.


Every training module includes learning exercises and practical role-playing which creates an efficient and hands on learning experience for each candidate. Before candidates start working on the floor, Lead to Market ensures they are prepared for a successful start in delivering a quality lead generation service.

  • Phase 1: An induction program where new trainees are familiarized with the company rules and its core values.

  • Phase 2:Inside sales and pre-process training sessions that includes:
    • Client introduction, client strategies, product and services overview
    • Telephone skills and techniques
    • Active listening skills
    • Fundamentals of team work
    • Customer retention and selling techniques

  • Phase 3: Methodology training sessions – client specific

  • Phase 4:On-the-job training sessions where agents work in a controlled and supervised atmosphere.

    Comprehensive Outbound Calls Training Modules

  • Attitude Barriers – A strong emphasis is given on the psychology of success, stress management, time management and team building. We also focus on the aspect of quality awareness, as well as attitudinal coaching which contributes to the adjustment and performance of trainees.

  • Phonetics and Language – English training in fluency, clarity, applicable pronunciation and sentence structure. We also cover written skills for emailing, outlining call details, reporting etc.

  • International exposure training – This includes time zones, sports, history sessions, weather and additional general subjects. Sessions on the native consumer, culture, lifestyle and sociopolitical structure serves to help trainees establish the client relationship and respond accordingly.

  • Customer Service – The fundamentals of customer service are covered including “making a first impression”, active listening, promptness, problem solving, documentation, service with a smile, delivering with integrity and patience.


Lead Generation Training For Lead To Market – Process Flowchart


Sales Training in Stages


Our sales techniques are taught in a series of phases, starting from cold calling to closing the sale. Each stage entails a particular set of skills and Lead to Market addresses the specialized skills required at each stage.

Lead to Market’s sales coaching is conducted in an orientation program that includes dynamic situations and interactive exercises. Our programs focus on providing the trainees with sufficient experience in a monitored environment, where they have the chance to learn from their mistakes and improve their technique.
Lead to Market sales training is developed for both entry level and senior level personnel.

    The entry level programs basic skills set includes:

  • Telephone etiquette
  • Product Presentation
  • Handling objections
  • Cross selling
  • Problem Solving

    The advanced program focuses on:

  • Dealing with competation
  • Customizing product/service offering

    Our Outbound call center includes

  • Appointment Setting
  • Product/Service promotion
  • Market analysis and surveying
  • Lead generation
  • Sales and marketing
  • Email follow up