Consider the following statistics:

•   Over half of all inbound business to business leads are never followed up on.


•   90% of business buyers are impressed and satisfied when a company contacts them on the same day that they fill out a contact form.


•   58% of decision makers make a deal with the first company that responds to them.


•   The average business buyer will visit 8-12 websites and fill out lead forms at 5 of them.

Some lead qualification examples include: