Discover... How to Build a Revenue Engine for B2B Sales
in Nine Beautiful Innings
How to to improve the quality of content that drives increased sales in your company.
We are starting with the premise that content marketing is important (like major league baseball). If your company has a weak content marketing game your sales and marketing efforts are doomed to the bush league. It is an accepted fact that B2B buyers take 70%-80% of the buyers journey on their own; empowered by digitally accessible information.
*This book is not a theoretical or strategic treatment
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