Demand Generation
Lead to Market Provides:
- List Sourcing—Contact Discovery—Data Verification.
- Expert Construction of Demand Surveys.
- Scoring— Grading—-Preparation of qualified business leads.
- Marketing letters and Communications that insure that the sales team can connect with the right executives.
- Marketing Analytic PowerPoint presentations that will give your organization an edge over competitors.
- Market Data to fuel blog, social media and direct contact marketing initiatives.
The Problems We Solve:
- The sales organizations are flooded with unqualified leads.
- The sales people get too enmeshed in the leads they develop.
- The Sales funnel is too small.
- Few leads are getting to the proposal stage.
- our organization sells though relationships and needs to develop a process that works beyond the roledex.
The Reason the Methodology Works:
- Lead to Market addresses the biggest cost drivers in the sales and marketing process.
- Early qualification of the business potential of prospective customers is the single best way to bring down the cost of sales and reduce the sales cycle time for new accounts. Combine proactive lead qualification with an intelligent (Data based) segmentation and targeting program and you will optimize marketing spend across the entire enterprise. The cost drivers that we address include:
- Inbound Lead generation programs that include E-mail marketing, trade shows, banner ads and Pay per click have a low response rate that is usually less than 1%, leaving many customers undiscovered.
- Outbound marketing campaigns which include lead generation are not a stand alone solution. There needs to be a larger strategy.
Market Research that we apply to improve sales results :
We use a sales value chain framework as a basis for our analysis of demand drivers
Create. Capture, and Convert to Revenue :
With Lead to market’s Create, Capture, Convert Technique we collect the prospective customers concerns directly from the target client. We use the most important concerns to target real opportunity and reshape the sales conversation. Understanding customer needs and goals results in nothing less than a significant improvement in performance.
